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Articles from Affinity Interactive

Affinity Interactive’s Daily Racing Form Partners with Horseshoe Indianapolis to Launch Groundbreaking AI Handicapping Technology for 2025 Racing Season
Affinity Interactive, through its flagship brand, Daily Racing Form (DRF), is partnering with Horseshow Indianapolis Racing & Casino to introduce a cutting-edge suite of artificial intelligence and data-driven handicapping tools for the 2025 racing season. The collaboration will debut an industry-first virtual AI handicapper, “A.I. Alan”, and expand DRF’s leading-edge analytics, offering fans deeper insight and engagement throughout the meet.
By Affinity Interactive · Via Business Wire · June 23, 2025
Affinity Interactive Announces Sale of DRF Bets to 1/ST TECHNOLOGY
Affinity Interactive (the “Company”), the parent company of Daily Racing Form (DRF) announced today the successful sale of its advance-deposit wagering (ADW) platform, DRF Bets, to 1/ST TECHNOLOGY, a division of 1/ST, and the parent company of online betting brands 1/ST BET and Xpressbet. Effective Tuesday, June 10, 2025, Xpressbet will assume full ownership and operational control of the platform, rebranding the product as 1/ST BET PRO.
By Affinity Interactive · Via Business Wire · June 10, 2025
Daily Racing Form and Catena Media Announce Exclusive Affiliate Partnership
Daily Racing Form (“DRF”), a leading provider of premium data and authoritative editorial coverage to sports and horse racing enthusiasts in North America, proudly announces an exclusive affiliate partnership with Catena Media. This collaboration aims to elevate the handicapping experience by delivering high-quality sports betting content and promotions to DRF’s dedicated customers.
By Affinity Interactive · Via Business Wire · December 19, 2024
ZCG-Backed Affinity Interactive Appoints Scott Butera as President & Chief Executive Officer
Affinity Interactive (“AI” or the “Company”), a leading omni-channel media, online, and gaming operator, today announced the appointment of Scott Butera as President & Chief Executive Officer, effective immediately. Mr. Butera, who most recently led AI’s Sports Information Group (“SIG��) business, brings over 30 years of experience in gaming, hospitality, media, entertainment, and sports to the pivotal role. In his new capacity, Mr. Butera will set strategy and oversee operations of the Company’s diversified portfolio of casinos resorts across Nevada, Missouri, and Iowa. He will also continue to oversee all print and online media platforms, including Daily Racing Form.
By Affinity Interactive · Via Business Wire · April 24, 2024
Affinity Interactive to Renovate and Rebrand Silver Sevens Hotel & Casino as the Continental Casino & Hotel in Las Vegas
Affinity Interactive (“AI”), a leading omni-channel media, online, and gaming operator, announced today that Silver Sevens Hotel & Casino will undergo an extensive renovation and rebranding transformation, emerging as The Continental Casino & Hotel. This iconic destination will be characterized by a spectacular rooftop bar and lounge, offering breathtaking views of the dynamic Las Vegas skyline, and will herald the long-awaited return of Pink Taco to Las Vegas as the flagship dining establishment.
By Affinity Interactive · Via Business Wire · November 9, 2023
Affinity Interactive Successfully Completes Sale of Rail City Casino
Affinity Interactive (“AI”), an omni-channel gaming industry leader, today announced that its affiliates have completed the previously announced sale of Rail City Casino (“Rail City”) in Sparks, Nevada, to Truckee Gaming, LLC (“Truckee Gaming”). Financial terms of the transaction were not disclosed.
By Affinity Interactive · Via Business Wire · November 1, 2023
ZCG-Backed Affinity Interactive Appoints Halise Ekmen Uysal as Chief Financial Officer
Affinity Interactive (“AI”), an omni-channel gaming industry leader and ZCG portfolio company, today announced the appointment of Halise Ekmen Uysal as Chief Financial Officer, effective immediately. Ms. Ekmen Uysal will oversee AI’s talented finance organization in planning for and executing on AI’s growth initiatives across its casinos and digital and media platforms, including Daily Racing Form, DRF Bets™ and DRF Sports.
By Affinity Interactive · Via Business Wire · May 3, 2023
Affinity Interactive Announces Sale of Rail City Casino in Sparks, Nevada
Affinity Interactive (“AI”), an omni-channel gaming industry leader, today announced that its affiliates have entered into a definitive agreement to sell Rail City Casino (“Rail City”) to affiliates of Truckee Gaming, LLC (‘Truckee Gaming”). Financial terms of the transaction were not disclosed. The transaction is expected to close before the end of 2023, subject to regulatory approval and the satisfaction of customary closing conditions.
By Affinity Interactive · Via Business Wire · March 8, 2023
Affinity Interactive Appoints Andrei Scrivens as Chief Executive Officer
Affinity Interactive (“AI” or the “Company”), an omni-channel gaming industry leader, today announced the appointment of Andrei Scrivens as Chief Executive Officer, effective January 1, 2023. Mr. Scrivens has served as AI’s Chief Financial Officer since 2019 and succeeds Mary Beth Higgins, who is retiring after a distinguished 25-year career in gaming. Ms. Higgins will stay on in an advisory role through June 2023 to help ensure a smooth transition.
By Affinity Interactive · Via Business Wire · November 17, 2022
DRF Sportsbook to Launch First Retail Sportsbook at Lakeside Hotel & Casino
Lakeside Hotel and Casino in Osceola, Iowa, announced today that its first fully owned sportsbook, DRF Sportsbook, will open on March 3, 2022. The new DRF Sportsbook is run by Lakeside’s sister company, the Daily Racing Form (“DRF”), a leading provider of premium data and authoritative editorial coverage to sports and horse racing enthusiasts in North America, and DRF Bets™, one of America's fastest-growing online and mobile wagering platforms.
By Affinity Interactive · Via Business Wire · February 28, 2022
DRF Bets™ Announces Sponsorship of Alfa Romeo F1 Team ORLEN
Daily Racing Form (“DRF”), a leading provider of premium data and authoritative editorial coverage to sports and horse racing enthusiasts in North America, and DRF Bets™, one of America's fastest-growing online and mobile wagering platforms, announced today that DRF Bets™ will sponsor Alfa Romeo F1 Team ORLEN for the 2022 Formula One racing season. The partnership will include the DRF Bets™ logo featured on the team car, VIP access to all races and other branding opportunities.
By Affinity Interactive · Via Business Wire · February 16, 2022
Affinity Interactive’s Daily Racing Form Launches First DRF Sportsbook in Iowa
Daily Racing Form ("DRF"), a leading provider of premium data and authoritative editorial coverage to horse racing and sports enthusiasts in North America, today announced the launch of its first online sportsbook in Iowa at https://ia.drf.com/sports.
By Affinity Interactive · Via Business Wire · January 25, 2022
Affinity Interactive Partners with Golden Nugget Online Gaming for Missouri Market Access
Affinity Interactive (“AI”), an omni-channel gaming industry leader, and Golden Nugget Online Gaming, Inc. ("GNOG" or “Golden Nugget Online Gaming”), a leading digital gaming operator, today announced that they have entered into a definitive multiyear agreement for market access in the State of Missouri.
By Affinity Interactive · Via Business Wire · January 20, 2022
Kambi Group plc Signs Multi-State Sportsbook Agreement With Affinity Interactive™, Launching Its Online Presence
Kambi Group plc (“Kambi”) has entered into a partnership to provide its online and on-property sportsbook to Affinity Interactive™ (“AI”), an omni-channel gaming industry leader, to power AI’s upcoming retail, digital and online sports betting offering, DRF Sports.
By Affinity Interactive · Via Business Wire · December 29, 2021