Articles from HelloFresh

HelloFresh, the world’s leading meal kit provider, and No Kid Hungry, a campaign focused on ending childhood hunger, announced today the “Hunger Hero” campaign to raise awareness of rising hunger across the US. The meal kit brand is tapping celebrated online chefs and dedicated hunger relief advocates, including Tini Younger, Eitan Bernath and Becca and Justin Schwartz, to serve as ambassadors of the campaign and raise awareness of childhood food insecurity during the summer months, inspiring others to join in the cause.

HelloFresh, the world’s leading meal kit company and Mike's Hot Honey, America’s original and leading brand of hot honey, are ushering in the summer season with a fiery twist. The two brands have teamed up to launch an exclusive S’mores on Fire Bundle, a bold, limited-edition reimagination of the campfire classic. The kit includes all the ingredients to make Fully Loaded Hot Honey S’mores Nachos and Fire & Iced Hot Chocolate - either on the campfire or in the kitchen - along with some retro campfire essentials. The new bundle is part of HelloFresh's limited-time Camp Fresh menu featuring 15 seasonal recipes inspired by the bold, smoky-sweet flavors of the great outdoors.

HelloFresh, the world’s leading meal kit provider, and No Kid Hungry, a campaign focused on ending childhood hunger, announced today striking new research from America’s teachers and a new campaign, called No Breaks for Hunger, to raise awareness of and help address the urgent issue of student hunger, especially during school breaks.

Just in time for New Year’s resolutions, HelloFresh, the world’s leading meal kit company, is introducing wholesome new offerings for home cooks who want easy, homemade meals with little to no prep–especially on their busiest days. Whether choosing from a delicious meal ready in three minutes with no cooking required, or a simplified recipe that involves just five minutes of prep and minimal cleanup, getting a nutritious, quality meal on the table has never been easier or more convenient.

HelloFresh, the world’s leading meal kit company, in partnership with Warner Bros. Discovery Global Consumer Products announced today the launch of Rachel Green’s Trifle meal kits in celebration of FRIENDS’ 30th Anniversary. Inspired by the fan-favorite season six Thanksgiving episode and available for this year’s Friendsgiving or Thanksgiving gatherings, the limited-edition meal kit provides everything needed to recreate the infamous Shepherd’s pie-meets-English Trifle recipe at home, along with a custom trifle dish that’s specially designed to keep the savory ingredients strategically separated from the sweet ingredients.

HelloFresh, the world’s leading meal kit company, and its sister brand, Factor, America’s leading ready-to-eat (RTE) meal delivery service, celebrated today a donation milestone of reaching one million meals distributed to Phoenix area residents in need through St. Mary’s Food Bank. As Hunger Action Month comes to a close, the organizations remain dedicated to providing ongoing support for the nearly 2 million Arizona residents currently facing food insecurity—with a commitment to extend their donations throughout 2025.

As families gear up for the busy back-to-school season, HelloFresh, the world's leading meal kit company, is introducing HelloFresh Family, a comprehensive new family menu with recipes and market items designed to make mealtime more delicious and convenient. Whether choosing from meals that can be prepped in under 20 minutes for a busy school night, or a “Build-a-Plate” recipe that allows each family member to customize their perfect dinner plate, the new menu is tailored to satisfy the whole family.

HelloFresh, the world’s leading meal kit provider, announced today the launch of a new partnership with No Kid Hungry, a campaign through Share Our Strength, to support their critical work to end childhood hunger in America—starting with filling the summer hunger gap.

HelloFresh, the world’s leading meal kit company, has teamed up with Colavita, the family-owned premium Italian specialty products company, to introduce a new limited-time recipe series, Ciao, Italia. Boasting authentic Italian flavors and fresh, specialty ingredients, each recipe is inspired by a region of Italy and is perfect for those looking to take a trip to Italy without leaving the comfort of their kitchen. In fact, recent survey data revealed* that while more than half (53%) of Americans expressed interest in traveling to an international locale solely for the food, most folks (64%) would also “travel through food” this summer by enjoying globally-inspired dishes right at home - no passport required!

For millions of Americans, ranch isn't just a condiment – it's the condiment! In fact, recent survey data revealed* that nearly half of Americans (48%) can’t bear to live without ranch, and more than a third (37%) have consumed ranch straight! That’s why HelloFresh, the world's leading meal kit company, has introduced The Ranch Flight, a bold new tasting experience featuring America’s #1 Ranch**, Hidden Valley® Ranch. Just in time for BBQ season, the HelloFresh Ranch Flight gives ranch lovers all the ingredients needed to create four savory flavors, paired perfectly with a mix of popular snacks for dipping. The HelloFresh Ranch Flight also includes a flight board with serving bowls for easy summer entertaining, and a ranch flask for enjoying ranch dressing on-the-go anytime, anywhere.

HelloFresh, the world’s leading meal kit company, announced today a new partnership with award winning actress, musical artist and producer Keke Palmer. The new campaign spotlights the delicious possibilities created when cooking with HelloFresh, especially as consumers embrace healthier habits in the New Year.

HelloFresh, the world’s leading meal kit provider, is unveiling striking new data on food insecurity in the US and reaffirming its commitment to serving people in need through its charitable programs.

HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products announced today the return of the highly coveted Buddy the Elf™ Spaghetti meal kits. After selling out in mere minutes in 2022, HelloFresh is re-releasing the limited-edition spaghetti kits for the holiday season in the US and Canada with the addition of special keepsakes to delight fans and help commemorate Elf’s 20th Anniversary. Spreading even more holiday cheer throughout December, HelloFresh is also debuting Elf-themed meals and desserts for fans to easily create festive dishes right in the comfort of their own kitchens.

HelloFresh, the global food solutions group, announced today the launch of its own delivery fleet network. Outfitted in both HelloFresh and Factor branding, the company-managed fleet is now available in 19 major metropolitan areas. The last mile solution marks a significant investment in the customer experience by ensuring on-time delivery and improving quality control, while also furthering the company’s sustainability efforts with a focus on electrification.

HelloFresh, the world’s leading meal kit company, and Tinder, the world’s most popular app for meeting new people, are introducing a new relationship phase, Forking Season. New data gathered by HelloFresh has revealed that the fifth date is usually when couples go from casual to committed, typically through the power of a homemade meal. In fact, “Cooking” is among the top 20 Interests Tinder users add to their profiles. With 81% of Americans agreeing that hosting a date for a home cooked meal for the first time signals a relationship is becoming serious, couples enter their Forking Season when a relationship evolves from meeting out in public spaces to meeting up at the kitchen table.

HelloFresh, the world’s leading meal-kit company, announced today a new partnership with Grammy Award-winning singer, producer, songwriter and entrepreneur, T-Pain, and actor, stand-up comedian and writer, Jimmy O. Yang. The collaboration, which centers around unexpected pairings, features the duo in a humorous multi-phase creative campaign along with a new “Eats by T-Pain and Jimmy O. Yang” recipe series that delivers home cooks with exciting flavors, bold spices, and unexpected ingredient pairings.

HelloFresh announced today the launch of their new premium pet food brand, The Pets Table. Developed in partnership with veterinarians, the subscription-based service offers human-grade fresh and air-dried recipes customized for the exact caloric needs of each dog, at a competitive price point.

HelloFresh, the world’s leading meal kit company, and St. Mary’s Food Bank announced today a donation milestone of 500,000 meals through its Meals with Meaning program. Launched in June of 2022 with an ambitious goal to provide 8,000 meals each week, the program has proven to be incredibly beneficial for families and seniors in Phoenix who are experiencing food insecurity.

HelloFresh, the world’s leading meal kit company, announced the sponsorship of Hulu’s newest reality cooking competition series, Secret Chef, which premiered June 29.

Calling all pickle lovers – this is a really big dill! Recent survey data revealed that the majority of Americans (60%) would gladly pluck a pickle off your plate—with nearly half (45%) going so far as to trade a basket of fries for one*. That’s why HelloFresh, the world's leading meal kit, is embracing the pickle craze with a delightful surprise for pickle enthusiasts – the HelloFresh Pickle Box. In celebration of National Pickle Month in July, the limited-edition Pickle Box features everything from tangy snacks like classic dill pickle chips to unique treats like a tub of pickle-flavored cotton candy. This specialty box is bound to make taste buds go gherkin' with joy!

HelloFresh, the world’s leading meal kit company, has teamed up with Marvel Studios’ Guardians of the Galaxy Vol. 3, in theaters May 5, to bring out-of-this-world flavors and recipes to kitchens across the galaxy. With the launch of a new limited-edition Guardians Recipe Adventure series and Guardians Snack Adventure kit, HelloFresh customers and Guardians of the Galaxy fans can enjoy recipes inspired by the film.

HelloFresh, the world’s leading meal kit company and food solutions group, announced today an increase in their “Beyond the Box” program to support food banks as COVID-19 SNAP benefits have expired. As part of its mission to support those facing food insecurity, the company pledges to provide 100,000 additional meals across a number of its brands - HelloFresh, Green Chef, and EveryPlate - this Spring to food banks and non-profit partners around the country – an extension to their existing donation programs.

HelloFresh, the world’s leading meal kit provider, today released its annual 2022 Sustainability Report (Non-Financial Report) and announced a new commitment to set science-based emissions reduction targets. The global report demonstrates the company’s progress in further decreasing its environmental impact and introduces new interim goals for reducing carbon emissions and food waste by 2025.

HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products are spreading holiday cheer like never before with the launch of limited-edition Buddy the Elf™ Spaghetti meal kits. Inspired by the dish featured in the beloved holiday film, Elf, these festive meal kits will provide fans – and anyone who shares Buddy’s affinity for elf culture – everything needed to make the sweet, syrupy, candy-filled spaghetti dish right in the comfort of their own workshops…we mean kitchens!

While 91% of Americans are looking forward to celebrating Thanksgiving with loved ones this year*, some look at the holiday as a time to stir up more than cranberry sauce at the dinner table. To help with the unavoidable political debate from your uncle or the not-so-discreet questions about marriage or children from your nana, HelloFresh, the world’s leading meal kit company, is launching a limited-edition product – The Pass Master by HelloFresh.

HelloFresh, the world’s leading meal kit company, Pratt Industries, America’s 5th largest corrugated packaging company, and food rescue organization Second Helpings Atlanta (SHA), announced today a donation milestone of 500,000 meals distributed to the Atlanta community through the Meals with Meaning program. Launched last August in response to the COVID-19 pandemic and elevated rates of food insecurity in Atlanta, Meals with Meaning provides free meal kits to community members in need. Each HelloFresh Meals with Meaning kit contains all of the fresh ingredients for recipients to make eight nourishing meals.

HelloFresh, the world’s leading meal kit company, announced today a new partnership with beloved couple Neil Patrick Harris and David Burtka to promote the ease and deliciousness of cooking with meal kits. Known for having impeccable taste, the partnership provides HelloFresh customers access to new, family-friendly recipes developed exclusively by Chef David Burtka. In addition, consumers can see Neil, David and their kids, Gideon and Harper, in a series of comedic content as they conquer mealtime in their own kitchen.

HelloFresh, the world’s leading integrated food solutions group announced today the launch of a new original live competitive cooking series titled Unleash the Feast, premiering today, June 21, on Twitch. With HelloFresh serving as the series title sponsor, the 6 episode series brings together Twitch streamers each week for an interactive and entertaining cooking tournament that showcases the fun of cooking with a competitive twist. The show will be hosted by Soe Gschwind and Guy Blaze, and feature Chef Tricia Wang as the Feast Master. Fans and followers are also invited to get involved in the action through various interactive elements.

HelloFresh, the world’s leading meal kit company, St. Mary’s Food Bank, and Total Quality Logistics (“TQL”), one of the largest freight brokerage and third-party logistics firms in North America, have teamed up as part of HelloFresh’s Meals With Meaning program to provide free meal kits to families and seniors facing food insecurity in Phoenix. With the help of local volunteers, the program provides 2,000 home delivered meal kits each week through St. Mary’s Commodity Supplemental Food Program and will distribute nearly 300,000 meals through the end of the year.

In celebration of Illumination and Universal Pictures’ new action comedy, Minions: The Rise of Gru, coming to theaters July 1, HelloFresh, the world’s leading meal kit company, has teamed up with Illumination’s Minions to bring a little joyful mayhem to kitchens across the country. With the introduction of the Minions Pizza Kit, available exclusively through the HelloFresh Market, consumers can cook up some mischief by creating Minion-shaped pizzas using fresh ingredients and step-by-step recipe cards that are conveniently shipped right to their doorsteps.

HelloFresh, the world’s leading integrated food solutions group, announced today a partnership with the National Hockey League’s Nashville Predators, New York Islanders, and Los Angeles Kings to become the first meal kit partner of each team. Through these NHL team partnerships, HelloFresh will tap into new audiences through digital marketing and in-arena signage and experiences, all designed to help fans step up their game in the kitchen.

HelloFresh, the world’s leading meal kit company, and its community partners in Georgia, Second Helpings of Atlanta and Pratt Industries, celebrated the donation of one million pounds of food from its Newnan, Georgia, Distribution Center, to benefit at-risk communities. At an event that included Uwe Voss, CEO of HelloFresh US, Pat Wilson, Commissioner of the Georgia Dept. of Economic Development, Michael Julian Bond, Councilmember of the City of Atlanta, and Andrea Jaron, Executive Director of Second Helpings Atlanta, HelloFresh marked this milestone that reinforces its partnership with the State of Georgia and its commitment to making an impact in the communities it serves.

HelloFresh, the world’s leading meal kit company, is bringing back its annual Holiday Hosting Box, providing a sumptuous, stress-free feast to make holiday hosting easier than ever this season. Additionally, HelloFresh is introducing Winter Market, a collection of festive winter-themed appetizers, baking kits, quick snacks, and more, which can easily be added to customers’ weekly orders through the HelloFresh Market.

In honor of HelloFresh’s 10 year anniversary, HelloFresh, the world’s leading meal kit company, released today a Food Trends & Innovation Report to uncover how food selection, cooking habits, and eating preferences have changed over the last decade, and how consumers anticipate their habits will continue to evolve. This global report surveyed 11,500 respondents across 16 countries.

HelloFresh, the world’s leading meal kit company, is bringing back its annual Thanksgiving Feast, providing a delicious, stress-free way to celebrate everyone’s favorite holiday together. The specialty box features all of the ingredients and step-by-step directions to cook two chef-curated entrée options – Traditional Turkey or Beef Tenderloin – plus an assortment of sides, a decadent dessert, and an optional appetizer starting at $16.99 per serving.

As part of a worldwide initiative created by the Food and Agriculture Organization of the United Nations, World Food Day brings awareness and actions to those who suffer from hunger and the need for a healthy diet. In honor of World Food Day, HelloFresh, the world’s leading meal kit company, is proud to announce today the launch of LimeAid, its giving program that provides support to families and individuals facing humanitarian crises, natural disasters, and other states of food insecurity.

As of today, HelloFresh SE (“HelloFresh”) is expanding its business to Italy. The market entry is part of the group’s global strategy to expand its total addressable market and secure long-term sustainable growth. Italy is the second geography to launch in 2021, following Norway in summer.

As part of a nationwide initiative created by Feeding America, Hunger Action Month takes place during the month of September to raise awareness about food insecurity in America. In honor of Hunger Action Month, HelloFresh, the world’s leading meal kit company, has continued its commitment to combat hunger and provide fresh food to food insecure communities through various initiatives, including surplus food donations, expansion of its Meals With Meaning free meal-kit program, and an uptick in customer donations.

HelloFresh, the world’s leading meal kit company, Pratt Industries, America’s 5th largest corrugated packaging company, and food rescue organization Second Helpings Atlanta (SHA), have teamed up to provide 8,000 meals per week to those facing food insecurity in Atlanta. The COVID-19 pandemic intensified food insecurity over the past year, with a recent study from The Fresh Food Access Report stating that nearly 25% of Atlanta residents are still not within a half-mile of fresh food.* The goal of the Meals with Meaning program is to provide access to fresh, nutritious food, distributing over 400,000 meals through 2022.

HelloFresh, America’s leading meal kit company, announced today the launch of HelloFresh Market, an online store offering customers a range of delicious add-ons, from quick meals to pantry essentials. The Market gives customers a convenient way to get breakfast options, ready-to-heat meals or everyday items – such as fresh produce, snacks, desserts, sides, spice blends, grocery essentials, and more – delivered to their doorstep simply by adding them to their weekly HelloFresh order. The range of Market offerings will be rolling out to all customers across the U.S. over the coming months.

HelloFresh, the world’s leading meal kit company, announced today a partnership with WNBA’s New York Liberty and Los Angeles Sparks to become the official meal kit of both teams. The partnership will incorporate digital marketing, cross-promotion, in-arena signage, and special deals and giveaways for fans of both WNBA teams.

Tarrant Area Food Bank (TAFB), the primary distribution source of donated food for hunger-relief partner agencies and feeding programs in Tarrant County, Texas, has teamed up with HelloFresh, the world’s leading meal kit company, to provide more than 250,000 meal kits to those facing food insecurity in Tarrant County and the 12 surrounding counties by the end of this year. The COVID-19 pandemic exacerbated food insecurity over the past year, with recent studies finding that there are nearly 550,000 people still battling food insecurity across the 13 counties served by TAFB.1

HelloFresh, the leader in delivering delicious ingredients and easy-to-follow recipes to households worldwide, announced today a new partnership with star of Queer Eye and New York Times bestselling author, Antoni Porowski. Joined in the kitchen by his four-legged cooking companion, Neon, Antoni stars in a new campaign showcasing that cooking great food doesn’t need to be complicated.

HelloFresh, the leader in delivering delicious ingredients and easy-to-follow recipes to households worldwide, announced the launch of @TheTable, a joint partnership with the Food Education Fund and the Fund for Public Schools to provide free meal kits to 1,000 students enrolled in culinary education programs at New York City public high schools with Career and Technical Education (CTE) programs. Working in close coordination with the New York City Department of Education, HelloFresh meal kits will be delivered directly to students’ homes, providing both the students and instructors with fresh ingredients for hands-on, experiential learning that can easily take place in both a blended or fully virtual classroom setting.