Articles from Hotwire

Hotwire, the global communications consultancy, has been selected as the global public relations partner for DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider. In this role, Hotwire will enhance DXC’s brand visibility, sharpen messaging, and lead strategic communications initiatives globally.

Hotwire, the global communications and marketing consultancy, today launched its global AI Innovation team and first proprietary AI tool, GAIO.tech, that delivers unique insight into brand reputation, influence and recommendations by AI chatbots like ChatGPT, Claude, Gemini and Perplexity. GAIO.tech is the first in a series of AI technology and consulting solutions Hotwire will launch in the coming months to help global brands use AI as part of their marketing and communications strategies to better meet business goals. Hotwire has appointed Sven Winnefeld as Vice President, AI Innovation to lead the AI team across Hotwire’s global organization. This team will consult clients on their AI strategies and communications programs in addition to developing the suite of proprietary AI powered solutions.

Hotwire, the global communications and marketing consultancy, today announced that Ute Hildebrandt has been promoted to Chief Executive Officer (CEO) of Continental Europe. Previously, Hildebrandt was the Managing Director of Continental Europe and co-Managing Director (MD) of the German business. Martin Opercan, who has been serving as co-Managing Director of the German business with Hildebrandt is promoted to MD, Germany.

Hotwire, the global communications and marketing consultancy, today announced the expansion of its data and analytics offerings. Through a suite of insight-led solutions Hotwire will help technology and innovation companies harness the power of data to optimize strategies, measure impact and enable business growth. As part of the recent announcement of Laura Macdonald’s promotion to Chief Growth Officer, Hotwire’s Global Growth Team will house this expanded service line and supporting team.

Hotwire, the global technology communications consultancy, today announced the launch of its Global Growth Team to be led by Laura Macdonald, who has been promoted to the role of Chief Growth Officer from her former role of co-president of North America. This newly created team will be responsible for Hotwire’s expansion in both services offered and the company’s global growth.

Enero Group Limited (ASX: EGG) today announced two major acquisitions to accelerate the growth of leading global technology communications consultancy Hotwire. ROI DNA, a leading B2B digital marketing agency offering a revenue accelerating suite of services to some of the world’s most significant technology companies, will further extend and transform Hotwire’s capabilities in North America. Additionally GetIT, APAC’s leading marketing agency specialized in B2B technology, will extend Hotwire’s client services towards digital marketing, brand strategy, reputation management, and public relations through its offices in Singapore, India, Malaysia, and Japan.

Hotwire, the global tech communications consultancy owned by the Enero Group, continues to expand its leadership team to further strengthen the company’s value proposition of connecting reputation to relationship to revenue for fast-growing, global technology companies.

Hotwire, the leading global technology communications consultancy part of Enero Group, has launched Hotwire Into Tech—an on-demand course for mid-to-senior marketing and communications professionals interested in transitioning to a job in technology. Enrollment is now open in the U.S. and course content will be available on February 15, 2022.

Hotwire, the global tech communications consultancy, is welcoming new leaders as the company continues further expansion of its capabilities and adds new, innovative brands to the client roster.

Hotwire, the global tech communications consultancy part of Enero, has hired Stephanie Livingston as Vice President of Finance and Yinka Robinson as Vice President, Client Services; and promoted seasoned B2B leaders, Erin McCabe to Executive Vice President, and Yasmeen Phillips and Kelsey Quickstad to Vice Presidents as company growth continues to accelerate across North America.

Hotwire, the leading global technology communications consultancy part of Enero Group, has announced the first set of participating companies in the Hotwire Ignite Possibility Program (HIPP). Launched earlier this year, HIPP is providing $1 million USD in pro bono brand marketing and public relations services to tech and tech-enabled organizations led by or supporting minority communities. This program is part of Hotwire’s Diversity, Equity, and Inclusion (DEI) strategy to amplify people and organizations creating meaningful and sustainable change in the world through technology innovation.

Hotwire, the global tech communications consultancy, has named Heather Craft and Laura Macdonald as co-presidents of the North America business effective July 1. Previously, Craft and Macdonald served as EVP, Head of B2B and EVP, Head of Consumer respectively.

Hotwire, the global tech communications consultancy, has hired Tihanna Louise as VP, Executive & Corporate Communications and Kacie Thomas as VP, Media Strategy as it expands its corporate and executive communications team.

Hotwire, recognised as the pre-eminent global tech communications consultancy, has acquired McDonald Butler Associates (MBA), a strategic B2B sales and marketing agency specializing in the $5.2 trillion technology industry.