Articles from IPG Mediabrands

IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), today announced the appointment of Stacy DeRiso as Brand President of Initiative, leading the agency globally.

IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of the Climate Action Accelerator Program. This initiative aims to empower our clients and media partners with turnkey sustainability solutions rooted in science-informed action. Across the globe, climate responses and disclosure regulations are rapidly evolving. The advertising industry – via the World Federation of Advertisers Global Alliance on Responsible Media and Ad Net Zero – is working to create standards for media-emissions reporting with an eye toward reducing emissions and contributing to a more sustainable future.

IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today it’s been awarded a Global ISO 27001:2013 certification for its quality information security management system (ISMS).

IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised for accelerated growth through the integration of three powerhouse brands: Kinesso, Reprise, and Matterkind, now living under the KINESSO banner within IPG Mediabrands.

As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced today that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group) , the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally, three IPG Mediabrands companies have achieved TAG Platinum accreditation, which certifies entities that have set industry best practices around brand safety, fraud reduction, and malware prevention.

IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.

IPG Mediabrands and its intelligence arm MAGNA, today unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising. MRI 4.0 has transformed from an analytical study of 10 social platforms into an actionable toolset, now assessing 150+ partners from a variety of formats across 15 countries and establishing four new ESG-aligned priorities for partner accountability.

IPG Mediabrands today announced a new social media campaign, “We See You at Mediabrands,” aimed at reaching prospective candidates from historically excluded groups and non-traditional industry backgrounds. The campaign showcases an array of employees from across the network’s global agency and specialist brands, who share their personal and professional stories, including why they joined and why they have stayed. It also features graphics-driven videos that highlight the different kind of media careers available within Mediabrands.

IPG Mediabrands named performance marketing expert Dimitri Maex as Global CEO of Initiative, its full-service global brand, and appointed Jarrod Martin, an experienced data and analytics leader, as Global CEO of Reprise Digital, the Mediabrands digital marketing and e-commerce specialist agency.

IPG Mediabrands today announced that performance marketing expert and seasoned agency leader Dimitri Maex would become Global CEO of Initiative, its award-winning, full-service global brand. Maex previously served as Global CEO of Reprise Digital, the Mediabrands specialist agency dedicated to delivering integrated solutions in digital marketing and e-commerce.

IPG Mediabrands today announced an industry-first partnership with the national diversity and inclusion organization, HBCU 20x20, that will create a pipeline between Historically Black Universities and Colleges (HBCUs) across the United States and the company. The partnership, which encompasses job-hunting students and graduates of HBCUs who are continuing to tap into their alumni networks, will kick off with a Media Immersion Day on April 20th to introduce participants to the business through professional development workshops and networking opportunities.

IPG Mediabrands today announced that Lynn Lewis has been elevated to Global Chief Marketing Officer, effective immediately. Formerly the U.S. CEO of global network agency UM, Lewis will retain her role as the agency’s Global CMO while taking on the position of Mediabrands Global CMO, where she will lead all marketing efforts for Mediabrands. Lewis will report to Daryl Lee, Global CEO of Mediabrands.

IPG Mediabrands today announced an agreement with NewsGuard where it will expand its existing partnership with NewsGuard that empowers responsible digital programmatic advertising into a pre-planning capacity as well as co-creating the first-ever tool to evaluate and rate individual broadcast and cable news programs and networks. This tool goes beyond NewsGuard’s current offering of reliability ratings for news and information websites, giving advertisers greater insight before they invest their media dollars. The new rankings will encompass 117 shows on 27 networks and will launch in spring 2022, in time for the Upfronts, as an exclusive offering for Mediabrands’ clients.

As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom.

IPG Mediabrands today announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held its inaugural Equity Upfront™, which served to underscore the scope and importance of Black-owned media outlets in reaching highly valuable and influential Black audiences.

Senior Charles Schwab executive Marlene Pelage is joining IPG Mediabrands, the media and marketing solutions division of Interpublic Group, as Global Chief Financial Officer, effective immediately. Pelage is replacing Guy Beach, who is being promoted to the role of Global President at IPG Mediabrands. The two moves herald IPG Mediabrands’ sharpening focus on accelerating transformation efforts across global markets and strengthening innovation for client solutions.

Today, IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands’ clients, helping them build an authentic presence on TikTok by tapping into the platform's community of creators. The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients ensuring that their content is culturally connected, inclusive and resonates with the TikTok community. “Creator Camps,” a quarterly session where creators will provide IPG Mediabrands clients strategic counsel and feedback on their upcoming campaigns, will be the first program of the series.