Articles from Intent IQ

Listing Expands Access to Powerful Tool That Helps Publishers Monetize Cookieless Inventory and Maximize Ad Performance

NEW YORK, March 13, 2025 (GLOBE NEWSWIRE) -- Intent IQ, a leader in cookieless audience targeting and identity resolution, today announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through this collaboration, marketers are able to target Safari and IOS audiences and select supply side platforms through Intent IQ's Snowflake Native App, offering a seamless, secure, and compliant way to leverage cookieless data for their campaigns.

New partnership generates incremental revenue from hard-to-reach users using IIQ’s Alternative ID

Start.io experiences 9.8% higher fill rate and 12% higher daily revenue partnering with Intent IQ’s alternative ID platform

NEW YORK, Jan. 08, 2025 (GLOBE NEWSWIRE) -- Intent IQ, a leading provider of identity resolution and marketing solutions, today announced its compliance with the General Data Protection Regulation (GDPR). This achievement underscores the company’s commitment to upholding the highest standards of data privacy and security for its partners and clients across Europe and elsewhere.

Campaign powered by Intent IQ’s alternative ID increases new leads by 77% over cookie-based activation while lowering the cost per lead by 71% compared to previous campaign flights