Articles from Marketing Architects

Underoutfit, a fast-growing brand in women’s intimates, is launching its first national linear television campaign this week in partnership with All-Inclusive TV agency Marketing Architects.

TV advertising agency Marketing Architects announces groundbreaking advancements in generative AI for creative production. The agency worked with Misfits & Machines, their product development incubator, to build customized LoRA (Low-Rank Adaptation) technology—a technique that creates highly specialized AI models without requiring massive computational resources. Their implementation of these tools lets brands generate high-quality video with consistency, giving advertisers greater creative control and speeding up traditional production timelines.

GOVX, a membership platform for U.S. service members, has launched a national TV advertising campaign in partnership with All-Inclusive TV agency Marketing Architects.

TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals. This addresses a critical challenge in the fragmented TV landscape.

TV advertising agency Marketing Architects announces the launch of ScriptSooth, an AI pretesting platform for TV commercials.

TV advertising agency Marketing Architects announces a new proprietary capability, called Smart Targeting, to solve some of the biggest targeting challenges facing Connected TV advertisers.

63% of TV advertisers doubt their ability to measure TV’s impact accurately.

San Diego-based Trust & Will launches new ad campaign “Make It Count” in partnership with All-Inclusive TV agency Marketing Architects.

TV advertising agency Marketing Architects announces the launch of sister agency Misfits & Machines. The launch represents the agency’s continuing mission to pen the blueprint of what’s next to come.

Streaming TV advertising is taking a step toward the future. This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming. Based on technology initially developed for linear TV, Annika Streaming buys CTV and streaming inventory more efficiently than current marketplace offerings allow. This enables performance brands to capitalize on streaming’s potential.

Marketing Architects welcomes Steve Babcock as the All-Inclusive TV agency’s new Chief Creative Officer. With more than 20 years of rich advertising experience, Babcock’s hire brings a wealth of creative knowledge to the agency.

This week, direct-to-consumer brand Quince launched their first national TV campaign in partnership with All-Inclusive TV agency Marketing Architects.

Angela Voss succeeds founder Chuck Hengel as Chief Executive Officer of All-Inclusive TV agency Marketing Architects.

Online retailer Uncommon Goods launched a national TV advertising campaign this week in partnership with All-Inclusive TV agency Marketing Architects.

Crutchfield, a national retailer of car and home electronics, launched a TV advertising campaign this week in partnership with All-Inclusive TV agency Marketing Architects.

All-Inclusive TV agency Marketing Architects announced new additions to their streaming TV tech stack this week with the integration of GIS (geographic information system) software.

Home and garden retailer Plow & Hearth launched their first national TV campaign this week in partnership with All-Inclusive TV agency Marketing Architects.

Deb Hagan joins Marketing Architects as the All-Inclusive TV advertising agency’s newest Vice President of Creative. Hagan brings a wealth of marketing knowledge and more than 20 years of creative experience to the team.

All-Inclusive TV agency Marketing Architects announced new conversion services designed to boost campaign effectiveness.

SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, launched a national TV campaign this week in partnership with All-Inclusive TV agency Marketing Architects.

Financial technology company Alto launched their first national TV campaign in partnership with All-Inclusive TV agency Marketing Architects.

All-Inclusive TV agency Marketing Architects has announced new advancements to Annika®, its media-buying platform. These updates focus on evolving its proprietary artificial intelligence to improve the efficiency and adaptability of media buys.