Articles from Rently

As renting becomes a longer-term reality for more households, what renters want from the experience is diverging by generation. New research from Rently, the resident lifecycle management platform designed for single-family and multifamily operators, shows younger renters place the most weight on speed, ease and flexibility, while older renters are more likely to prioritize predictability, stability and support. The results point to a market shaped by different life stages and expectations.

Rently, the resident lifecycle management platform designed for single-family and multifamily operators, today announced Q1 2026 product updates designed to remove friction for renters and leasing teams. Updates include enhanced fee transparency through “Costs & Fees,” new AI leasing support through Rently Intelligence, and TourPass, a proximity-based smart lock feature that streamlines access for self-guided tours, and reveals valuable smart apartment trends. The enhancements address the needs of today’s renters, who are more informed, more selective and increasingly mobile.

Rently, the resident lifecycle management platform designed for single-family and multifamily operators, today announced its integration with AppFolio, the technology leader powering the future of the real estate industry. Rently's property listing and touring solution is now available in the AppFolio Stack™ Marketplace to streamline leasing operations, automate showings and improve lead tracking for both single-family and multifamily properties.

Rently announced new innovations within its Resident Lifecycle Management Platform, which was introduced at Rently Summit 2025 to unify the company’s full suite of technologies under a single, connected ecosystem. The platform reflects Rently’s evolution from self-guided touring pioneer to a provider of end-to-end solutions that optimize the entire resident experience from listing and leasing to living.

Three out of four renters say they lose trust when AI is hidden in the leasing process, and they’re not shy about what they expect instead. New research from Rently reveals that renters want AI to handle the hassle, from filtering out stale listings to securing after-hours tours, but demand transparency and human backup when the stakes get high.

Rently, the leader in self-touring, smart access, and home automation solutions for the rental industry, today announced the expansion of its smart access ecosystem with a new line of security and surveillance solutions. Security cameras strategically positioned throughout multifamily complexes are a must to create safer communities, as they provide a sense of security to residents, help to boost occupancy rates and decrease turnover, and most importantly, help deter crime and reduce risks.

Pools are out. Smart locks are in. According to a new national survey from Rently, the leader in self-touring, smart access, and home automation solutions for the rental industry, 58% of renters say they would give up traditional amenities like pools and gyms in exchange for better smart home features—especially if it saves them money. In 2025, “move-in ready” increasingly means smart locks, smart thermostats, and security cameras, not treadmills and tanning decks.

Rently, the leader in self-touring, smart access, and home automation solutions for the rental industry, today announced a partnership with Kwikset, a trusted name in residential security since 1946, to introduce the Smart Bolt Elite—a next-generation smart lock designed to enhance unit access control for the rental housing market.

With apartment living on the rise and homeownership increasingly out of reach, renters are turning to design to reclaim control over their spaces in 2025. According to a new survey from Rently, renters are prioritizing cozy, budget-friendly aesthetics this year, with 79% embracing soft, layered lighting to set the mood and 72% sticking to the clean lines and warm neutrals of minimalism to create a warm and stylish retreat. And pet-friendly design is gaining traction, with 69% of renters making their furry friends a key part of their decor decisions.

As renters across the nation navigate a competitive housing market, the rise of sophisticated rental scams is adding financial and emotional strain to an already challenging process. According to a new survey from Rently, 93% of renters believe scams are common, and 90% worry about falling victim themselves, fueling calls for industry-wide action.