Roku, Inc. - Class A Common Stock (ROKU)

The analyst noted that early tests of the partnership delivered impressive results, adding that the improved identity and cross-device targeting has helped brands achieve three times more value from their ad spend without increasing their budgets.

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It's been a good week for Roku shareholders. The next few quarters could be even better.

Netflix stock is in record-high territory but still has room to rise, a Wall Street analyst said Friday, citing its global growth prospects.

CEO Andy Jassy said the company wants to expedite its GenAI plunge due to its “strong conviction” that AI agents will change the future.

Earlier this week, Amazon announced a similar deal with Roku, with the integration aimed at giving advertisers access to 80 million U.S. ConnectedTV households in the U.S. exclusively through Amazon DSP.

Two top-performing video game stocks — Nintendo and Roblox — rose Tuesday on positive catalysts. Roblox stock hit a multiyear high.

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Roku and Amazon have formed a strategic partnership, increasing the likelihood of Amazon acquiring Roku. Analyst maintains Buy rating and $88.50 price target.

Spotify stock received a Street-high price target on Tuesday after the streaming music leader notched an all-time high on Monday.

While Dow Jones futures declined 0.47% at the time of writing, the S&P 500 futures fell 0.44%.

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Roku’s new Amazon Ads deal could reshape CTV advertising, but can it drive real growth or is it just hype? Here's what investors need to know.

The partnership will bring Amazon ads to the Roku platform.

Is Roku's new deal with Amazon a game changer for streaming ads? Find out how the market reacted and what to watch next.

JP Morgan analyst maintains Overweight rating on Roku after strategic partnership with Amazon. Platform-level integration offers better targeting.

Shares of streaming TV platform Roku (NASDAQ: ROKU) jumped 8.2% in the afternoon session after the company announced an exclusive partnership with Amazon Ads, creating what they describe as the "largest authenticated Connected TV (CTV) footprint in the U.S.". This partnership is expected to give advertisers access to a combined audience of 80 million connected-TV households through Amazon's ad-buying system. The deal is also expected to improve Roku's advertising revenue and strengthen its competitive position in the streaming and connected TV market.