Hundreds of football fans turned up at Central Park Tavern in New York City to make sure one fan didn’t have to watch the UEFA Champions League alone, after a simple flyer reading ‘’Have A Beer With Me’’ was posted around the city - a powerful reminder of how fandom is one of the most powerful ways to spark instant connection.
AMSTERDAM, Nov. 19, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 has expanded its global presence in padel, announcing a partnership with Playtomic, the world’s largest global racket-sports community set to launch with an interactive event in December.
AMSTERDAM, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 announces the expansion of its global sponsorship portfolio with a landmark global partnership with Premier Padel, the leading official professional padel tour worldwide. The partnership will make Heineken® 0.0 the Global Beer Partner for Premier Padel and establish itself in the world’s fastest-growing sport.
AMSTERDAM, Oct. 07, 2025 (GLOBE NEWSWIRE) -- Heineken® and UC3 are proud to announce the renewal of Heineken®’s partnership with the UEFA Women’s Champions League, extending the agreement until June 2030.
